Learn Digital Marketing From Experts

For freshers, business owners and Professionals who want to grow their career

I Want to be a Digital Marketer

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Digitosh Academy

Digitosh is a brand of RCPL INDIA that has been in the industry for over 25 years and have a strong presence in the Training industry. RCPL has trained more than 5 Lac students to date and has a pan India presence.

Digitosh is vertical specifically focused vertical toward Digital Marketing. Digitosh has a dedicated team of professional trainers who are not only trainers but have tremendous experience in the Digital marketing industry as well. We at Digitosh have specially designed keeping in mind the students and professionals who have the inclination towards digital marketing and want to make a career in it.

Features

  • N150+ Hours of Live Class
  • N6+ Live Projects
  • N20+ Industry Tools Mastery
  • NResume & Interview Training
  • N7 Certifications
  • N100% Placement Assistance
  • N28 Plus Modules
  • NLearn from Industry Experts

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Tools You will Master

Who is it For

  • PJobseeker looking for a bright career option
  • PGraduates looking for their first job.
  • PProfessionals who want to enhance their skills
  • PProfessionals who want to enhance their skills
  • PGain a Professional Certification in Digital Marketing

Learning Path

Introduction to Digital Marketing
  1. What is marketing?
  2. What is Digital Marketing?
  3. Benefits of Digital marketing over Traditional marketing.
  4. Digital marketing platforms and Strategies
  5. Defining Marketing Goals
  6. Digital marketing trends
Website Design and Development
  1. Website planning and creation
  2. Domain and Hosting Setup
  3. WordPress setup
  4. Dynamic Website Creation
Introduction to Search Engines
  1. How the search engine works?
  2. Components of Search Engines
  3. Keyword Research and Competition
  4. Introduction to Keyword Research
  5. Types of Keywords
  6. Keyword Research Methodology
  7. Business Analysis & Categorization
  8. Market Research and Analysis
  9. New Keyword Ideas
  10. Competition Analysis
  11. Finalizing the Keywords
On-page Optimization
  1. Introduction to Onpage optimization
  2. What are Webmaster Tools
  3. Onpage Analysis Methodology
  4. Fundamental On-page Factors
  5. Website Speed
  6. Domain name in SEO
  7. URL Optimization
  8. Title Tag Optimization
  9. Meta Tags Optimization
  10. Content Optimization
  11. Sitemaps Generation
  12. Using Robot.txt in Site URL
  13. Redirecting Techniques
  14. Canonical Links
  15. Rich Snippets
OFFPAGE Optimization
  1. What is Link Building
  2. Types of Linking Methods
  3. Do Follow Vs. No Follow Link Building Guidelines
  4. Linking Building Methodology
  5. Links Analysis Tools 6. Directory Submissions
  6. Local Business Directories
  7. Social Bookmarking
  8. Using Classifieds for Inbound traffic
  9. Question and Answers
  10. Blogging & Commenting
  11. Guest Blogging
Local SEO
  1. What is Local SEO?
  2. Importance of Local SEO
  3. Submission to Google My Business
  4. Completing the Profile
  5. Local SEO Ranking Signals
  6. Local SEO Negative Signals
  7. Citations and Local Submissions
Google Analytics
  1. Introducing Google Analytics
  2. The Google Analytics Interface
  3. Basic Reports
  4. Basic Campaign and Conversion Tracking
Social Media Marketing
  1. Social Media Marketing Introduction
  2. Facebook Ads
  3. Facebook Ads Manager
  4. Facebook Instant Articles
  5. Facebook Pixel Remarketing
  6. Audience Targetting
  7. INSTAGRAM MARKETING
  8. Influencer Marketing
  9. LinkedIn Marketing
  10. Twitter Marketing Social Media Marketing (SMO)
  11. Social Media Marketing plan (working in groups)
  12. Creating a Facebook page
  13. Visual identity of a Facebook page
  14. Types of publications
  15. Exercise: Making a Facebook page (working in groups)
  16. Business opportunities and Instagram options
  17. Optimization of Instagram profiles
  18. Integrating Instagram with a Web Site and other social networks
  19. Keeping up with posts
  20. Business tools on LinkedIn
Video Marketing
  1. Creating business accounts on YouTube
  2. YouTube Advertising
  3. YouTube Analytics
  4. YouTube SEO
  5. Youtube Earning and Channel Monetization
Ecommerce Website
  1. E-Commerce Marketing
  2. E- Commerce Website SEO
  3. Woo Commerce
  4. Opencart
E-Selling
  1. Amazon
  2. Flipkart
  3. Shopify
  4. How to sell on Amazon
Email Marketing
  1. E-mail marketing plan
  2. E-mail marketing campaign analysis
  3. Mailchimp
Google Ads
  1. Google AdWords- creating accounts.
  2. PPC Advertising (Google AdWords)
  3. Introduction to Paid Marketing
  4. Google Account setup
  5. Interface Tour and Billing Settings
  6. Account Structure
  7. Campaigns settings
  8. Ad Group setup
  9. Keyword Match Types
  10. Keyword Research Tools
  11. Understanding Ad Auction
  12. What is Quality Score
  13. Factors to improve Quality Score.
  14. Types of CPC’s
  15. Bidding strategies
  16. Ad Formats
  17. Ad Guidelines
  18. Ad Extensions
  19. Youtube Ads
  20. Google AdWords- types
  21. Display Ads
  22. Shopping Ads
  23. Universal App Ads
  24. Exercise: Google AdWords (working in groups)
Blogging & Google Adsense
  1. Introduction to blogging
  2. Niche Selection
  3. Blogspot
  4. Blogging as a source of earning
  5. Deep secrets of Blogging
  6. Adsense
Earning Freelancing
  1. How to become a freelancer
  2. Niche selection and it’s importance
  3. Opportunities in the world of Freelancing
Affiliate Marketing
Dropshipping
Online Earning Sources Job and interview Preparation

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